Solo Marketing: How to Plan, Run and Refine Your Own Campaigns

When it comes to growing your business, marketing is a necessary action but one often labored with unnecessary costs. Fortunately, thanks to advances in tech, you don’t need to hire, outsource or overspend in your efforts to draw in new customers - with the right strategies, it’s possible to plan, run and refine all of your own campaigns. Customer Profiles Before you can begin to roll out a strategy, it’s important to first identify who it is you’re trying to appeal to. Customer profiling is essential to the marketing process because it results in a more precisely curated approach, thus maximizing efficiency and improving your brand reach. During this process, it’s important to define the characteristics of your customers, their ages, locations,

spending habits, and other interests. If you’re new to this process, take some time to learn about psychographics and how lifestyle traits and values can affect a consumer’s spending approach. Channels

Another key component of any marketing strategy are the channels through which you deliver your message. Options here include (but are not limited to): paid social, search engine PPC, display network, email marketing, vlogging, and others. These will all contain individual advantages that correspond with your OKRs (Objectives & Key Results) and customer profiles. Email marketing, for example, is great for driving exposure among business professionals - for effective results, focus on your subject lines and providing useful content that will speak to your recipients’ needs and interests. Messaging

Your campaign’s messaging - that is, the words, phrases, emotions, and feelings that you use - can play a pivotal part in its success. Make sure you ask yourself whether you need to project reassurance, style, practicality, or something more abstract, such as honesty. The best marketing messages are concise, actionable, and memorable, but most importantly, they should appeal directly to your target demographic. This is one area where it can help to look at your competitors (or incumbent brands) and learn from their techniques. Analysis and Refinement

When it comes to marketing, running the campaign is only half the battle. It’s also important to analyze its effectiveness as and after its running in order to understand what elements of the campaign worked (or didn’t), how audiences responded, which objectives were met and how improved results could be achieved in the future. There are various free tools to help you do this. After you’ve reviewed the results of your campaign, you can move to refinement, adjusting your audience controls or aspects of the content itself to improve on the next go around. Enhance Your Skills With an Online Degree

Are looking to take your business marketing skills to the next level? Here’s a good option: earning an online business degree. With an online business degree, you'll learn how to develop and implement effective marketing campaigns that can help grow your business. You'll also gain a deep understanding of consumer behavior, which will enable you to better target your marketing efforts. In addition, an online business degree will give you the ability to analyze data and make informed decisions about where to allocate your marketing budget. Marketing no longer requires a full department manned by multiple team members. With the right methods, it’s possible to achieve the same results with one operator and a $0 stack of programs. Make sure you’re up-to-date on the latest methods, seek every opportunity to save money in your campaigns, and consider earning a business degree to improve your marketing skills.

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